Damian Penny points to the stupidest thing any company has ever done.

German engineering giant Siemens has hastily abandoned plans to register the trademark "Zyklon", the same name as the Zyklon B poison gas used in Nazi extermination camps... A year ago, Bosch Siemens Hausgeraete (BSH), the firm's consumer products joint venture, filed two applications with the US Patent & Trademark Office for the Zyklon name across a range of home products, including gas ovens.

How could anyone be that clueless?