One $30 Million Happy Meal, to Go (washingtonpost.com)

ABC, in a desperate attempt to ward off complete irrelevance and/or Disney simply shutting the network down because there's no point, has entered into an agreement where McDonald's will promote promote its 8-9 PM (ET/PT) shows on tray liners, bags, posters, and so forth. They're calling it the "Happy Hour", which is probably a bad idea since that just makes people think of drinking. And then you see ABC's programming and you wish you were drunk. Presumably you won't want to drink on an empty stomach so you'll swing through the drive-thru on the way.

(UPDATE: Laurence Simon tap-dances on ABC's grave:

Um... Happy Hour? That's a bar term. You know, alcohol. And that's family fare?

Lovely.

Wait... McDonalds... Happy Meals... Happy Hour... will they be replacing Coke with Schlitz in the meals now? Heck, if you Super Size, do you get a Colt .45 40-ouncer?

There's lots more good stuff over there at F13. Unlike at ABC.)