Maybe Bush could do something about this

TIME.com: Olympic Swimmers, Rise and Shine! -- Page 1

NBC wants the Chinese to schedule the prime events of the 2008 Summer Olympics around US TV watching patterns. Basically, this would mean scheduling them in early morning, because China is technically on what we call the other side of the world, so 8 AM there is prime time here. Of course, it's the middle of the night in Europe, but who cares about them?