Area merchants are unfazed by plan to kill snakeheads

The snakeheads, however, are fazed, but have a plan... To be honest, I'd think the merchants would want this to drag on for awhile. This is a tourist attraction! I particularly don't get this guy:

"We are not interested. We are vegetarians, and we do not eat fish," said Bharat Patel, who works at the Dunkin' Donuts near the pond. Many curious snakehead-seekers have visited the doughnut shop during the past month to ask for directions to the pond.

First, what's this "we", kemosabe? Second, if he's a vegetarian shouldn't he be opposed to killing the fish? Third, I guess he doesn't get a cut of the profits since killing the snakeheads will hurt business.